Make your blog your earning partner, Advertise through ad-networks

So you thought that your blog is just a diary that you and your friends can read, all I can say is that what I am going to tell you next can be believed only if you try it yourself.

You own a blog, you write content daily, the content is relevant to people then go ahead monetize your blog.
Your blog can be made your earning partner, courtesy the booming ad-networks in India. Earlier it used to be Google all the way, but with new and improved versions doing the rounds, ad-networks seem to be the “in” thing. And don’t think you need to be biggie blog to earn money.
Just check the following figures.
• PodcastDirectory.com receives nearly a million hits and makes around $30,000 to $40,000.
• Labnol.blogspot.com receives around 125 million hits a month and 0.03% of global users visit the site.

These guys are regular people who later turned to bloggers seeing the amount of money at stake. Blogging has now turned on to a full time proffesion for many tech-savvy guys. Contentsutra, Emergic are some blogs on technology that are getting huge amount of impressions. Similar blogs are existing for a diverse variety of subjects. The opportunity is open for people like me and you to write and earn.
The earning are generally on the Cost per click basis. Basic CPC for Text ads runs at approximately Rs. 2 and for Image links at Rs. 4. So even if you get 1000 clicks on an ad, you are earning well enough. (These figures are from a leading ad-network in India, Tyroo)

So go ahead, start blogging and start earning

Amit Chhabra

FAQs about Advertising Networks

An Advertising Network (also called an online advertising network or ad network) is a company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers targeted buys. Google Adsense, Tyroo are some of the leading ad-networks.

An ad-network is a collection of online advertising inventory. Ad networks serve advertising on your website and share advertiser revenue for qualified clicks each time your site visitors clicks on ads.
Inventory is the creative space acquired on a website. It comes in various dimensions such as 728*90, 120*240, 468*60, 300*250 and many more. These are measured in pixels.
Online advertising inventory comes in many different forms. This inventory can be found on websites, in RSS feeds, on blogs, in instant messaging applications, in adware, in e-mails, and on other sources. Some examples of advertising inventory include: banner ads, rich media, text links, and e-mails.

Click through rate (CTR) means the percentage of impressions that resulted in a click through. It’s calculated by dividing the number of clicks by the number of impressions.

Cost per click (CPC) - is the online payment models by which advertisers pays for each click through made on their advertisement.

Creative - The technology used to create a banner or other type of advertising material. Common creative types include GIF, JPEG, Java, HTML, Flash or streaming audio/video.

Page View - Occurs when a user’s browser requests a web page.

Cookies - A process by which a small file is sent from a web server to the local user’s computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency of advertisements that has been shown to a visitor or by sites to help them determine the number of unique visitors.